Solution Manual for Marketing Plan Handbook 5th Edition | 9780133078350

A Descriptive Solution Manual for Marketing Plan Handbook 5th Edition | 9780133078350
By Marian Burk Wood
ISBN-10: 0133078353 ISBN-13: 9780133078350
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1. Marketing Planning: New Pace, New Possibilities

2. Analyzing the Current Situation

3. Understanding Markets and Customers

4. Segmenting, Targeting, and Positioning

5. Planning Direction, Objectives, and Marketing Support

6. Developing Product and Brand Strategy

7. Developing Pricing Strategy

8. Developing Channel and Logistics Strategy

9. Developing Marketing Communications and Influence Strategy

10. Planning Metrics and Implementation Control

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