Table of Contents
1. Marketing: Creating And Capturing Customer Value
2. Company And Marketing Strategy: Partnering To Build Customer Relationships
3. Sustainable Marketing Social Responsibility And Ethics
4. Analyzing The Marketing Environment
5. Managing Marketing Information To Gain Customer Insights
6. Understanding Consumer And Business Buyer Behaviour
7. Segmentation, Targeting, And Positioning
8. Developing And Managing Products And Services
9. Brand Strategy And Management
10. Pricing: Understanding And Capturing Customer Value
11. Marketing Channels
12. Retailing And Wholesaling New
13. Communicating Customer Value: Advertising And Public Relations
14. Personal Selling And Sales Promotion
15. Direct, Online, Social Media, And Mobile Marketing
16. The Global Marketplace New
What is the difference between a test bank and a solution manual?
- Solution Manual contains comprehensive answers to the end of chapter questions, problems and exercises.
- Test Bank is a very useful collection of exam questions including multiple choice, true or false, fill in the blanks, short and essay answers with solutions.
What should I choose?
If you are preparing for an exam, a test bank is a good choice. A solution manual is useful for self-study, take home exams, homework and projects. It is advisable to purchase both if they are available to achieve complete grade improvement.
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