Test Bank for Services Marketing: Integrating Customer Focus Across the Firm 7th Edition | 9780078112102

A Descriptive Test Bank for Services Marketing: Integrating Customer Focus Across the Firm 7th Edition | 9780078112102
By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
ISBN-10: 0078112109 ISBN-13: 9780078112102
Download Sample
There is no waiting time. Buy Now to access the file Immediately.

$35.00 $23.99

Chapter 1: Introduction to Services
Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality
Chapter 3: Customer Expectations of Service
Chapter 4: Customer Perceptions of Service
Chapter 5: Listening to Customers through Research
Chapter 6: Building Customer Relationships
Chapter 7: Service Recovery
Chapter 8: Service Innovation and Design
Chapter 9: Customer-Defined Service Standards
Chapter 10: Physical Evidence and the Servicescape
Chapter 11: Employees’ Roles in Service Delivery
Chapter 12: Customers’ Roles in Service Delivery
Chapter 13: Managing Demand and Capacity
Chapter 14: Integrated Service Marketing Communications
Chapter 15: Pricing of Services
Chapter 16: The Financial and Economic Impact of Service

Reviews

  1. Daniel Martin

    Thanks for the instant download. Recommend Others.

Only logged in customers who have purchased this product may leave a review.