Test Bank for Strategic Management: Concepts, 1st Edition | 9780077324452

A Descriptive Test Bank for E-commerce 2018, 14th Edition
By Kenneth C. Laudon, Carol Guercio Traver
ISBN 10: 013483951X | ISBN 13: 9780134839516
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Part One: Strategy Analysis
Chapter 1 What Is Strategy and Why Is It Important?
Chapter 2 The Strategic Management Process
Chapter 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Chapter 4 Internal Analysis: Resources, Capabilities, and Activities
Chapter 5 Competitive Advantage and Firm Performance

Part Two: Strategy Formulation
Chapter 6 Business Strategy: Differentiation, Cost Leadership, and Integration
Chapter 7 Business Strategy: Innovation and Strategic Entrepreneurship
Chapter 8 Corporate Strategy: Vertical Integration and Diversification
Chapter 9 Corporate Strategy: Acquisitions, Alliances, and Networks
Chapter 10 Global Strategy: Competing Around the World

Part Three: Strategy Implementation
Chapter 11 Organizational Design: Structure, Culture, and Control
Chapter 12 Corporate Governance, Business Ethics, and Strategic Leadership

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